Brand Shoot For:
Kinroot Creative
I have a special place in my heart for Kinroot…the creator and founder, Sarah, is an inspiration to me on all levels of life: as a mom, wife, friend, and absolute boss babe business owner.
Kinroot’s Mission Statement: To offer thoughtful marketing and design services that help small businesses show up with clarity and confidence. Kinroot is rooted in intention, connection, and building a business that allows for presence and purpose— especially for her family. Sarah empowers others by making marketing simple, intentional, and authentic.
authentic
straight forward
approachable
grounded
thoughtful
KEY WORDS:
Mood Board Inspo
WHERE WE STARTED
Client Objectives
goal 1
Storylines
We wanted to capture about 4 storylines: Sarah with a client, building community and trust. Her time in an office, plus flatlays of office things. And then combining tech and nature— showing her roots and love of the outdoors and how that inspires her digital work. goal 2
Clips for Social Media
We prioritized shooting slow motion clips in VERTICAL format— these are what is most useable for social media. These are easy to put music to and words over and there ya go— a beautiful reel that stands out. goal 3
Capture WHO Sarah is.
Kinroot was born out of the ending of a season for Sarah— an amazing 8 year ride serving her marketing clients as part of a joint venture. This is different though— she is the sole owner and operator of her brand now. We wanted it to feel authentic to her and who she is: grounded, approachable, all about connection. THE PLANNING PROCESS
Research
My branding packages include an extensive questionnaire to help us outline your ideal client, business goals, and storylines.
Once Sarah completed hers, we collaborated on ideas: What locations would speak to her values? What kind of outfits felt aligned?
From there, I created her Brand Map — the backbone of the shoot. It includes a detailed timeline, storylines, shot list, wardrobe plan, locations, and mood board inspiration, all in a beautifully designed PDF. It’s where the creative vision truly comes to life.
STORY ONE
Meeting With Clients
STORY TWO
Office Time
STORY THREE
Tech Meets Nature
Ready for visuals that actually feel like you?
Maybe you've outgrown that one decent headshot from three years ago… or you're tired of piecing together your brand presence with random snapshots and blurry screenshots. You’re craving photos that do more than just “look nice”— you want visuals that connect, tell a story, and invite your people in.
Imagine showing up online with imagery that reflects the heart of your work— not just what you do, but who you are. The magic, the mission, the moments between the poses.
If you're ready to create content that moves the needle and feels like home…
Let’s build something beautiful together.